Jacket (2) Max Mara
The Max Mara Jacket Circle

Max Mara celebrates all women and the essence of individuality through "The Max Mara Jacket Circle," a special installation that highlights the brand’s values and showcases the iconic Olimpia jacket.

Visitors to the "The Max Mara Jacket Circle" pop-up will first have the opportunity to embark on an immersive journey through experiential rooms that celebrate the role of the jacket in the history of women's fashion, and tell the story of how Max Mara has preserved this role over the years.
The installation also offers a poetic exploration of the process of creating Olimpia, presented in a space that blurs the boundaries between reality and surrealism, offering unexpected perspectives on the jacket itself. Of course, there will be plenty of opportunities for memorable photo moments.

Library

004 Bar 1856 Max Mara012 Bar 1879 Max Mara015 Bar 1901 Max Mara032 Lor 1677 Max Mara
— 4

Wonderland

027 Bar 2248 Max Mara034 Lor 1779 Max Mara043 Lor 1721 Max Mara045 Lor 1727 Max Mara
— 4

Meet Olimpia

010 Bar 1983 Max Mara015 Bar 2033 Max Mara039 Lor 1693 Max Mara
— 3

Newsstand

001 Lor 1711 Max Mara023 Bar 2127 Max Mara028 Bar 2118 Max Mara030 Bar 2164 Max Mara
— 4

Behind the scenes of the Miniature of the Olimpia jacket

Jacket Max Mara

The Olimpia Jacket

The Olimpia Jacket, a signature piece that embodies the time-honoured quality of Max Mara clothes. The name, alluding to Greek mythology, signifies a female hero, reinforcing the idea that every woman can be remarkable.

Discover the Olimpia Jacket