Play, create, share: Max Mara Coats Adventure is online now
Il existe une planète où les prairies sont des étendues de tissu et les arbres des bobines géantes ; un endroit où les gens peuvent grimper dans des montagnes russes transportant l’emblématique manteau 101801 ; un monde où l’on se rencontre, où l’on explore, où l’on crée et où l’on apprend ensemble. Ce monde s’appelle Max Mara Coats Adventure, une expérience de jeu qui permet à la marque d’entrer dans l’univers virtuel de Roblox, plateforme immersive mondiale de connexion et de communication qui compte 70 millions d’utilisateurs actifs quotidiens.
Play Now
Max Mara Coats Adventure is a new live space, populated by user avatars and dozens of Teddy Bears helping them overcome a series of challenges.
Max Mara Coats Adventure includes four areas: TailorTrax, a lab where fashion meets music, Pattern Lab, a virtual tailor’s shop, Color Parkour, a series of paths where you collect coloured spheres that make up the brand’s colour palette, and WunderKammer, an imaginative labyrinth co-created with Atelier dell’Errore - an artistic collective hosted by the Collezione Maramotti from Reggio Emilia - in which “daimons” (virtual creatures that accompany every player’s avatar) are put together.
Get ready for a thrilling, rollercoaster ride on the Max Mara Coats Adventure!
Max Mara Coats Adventure - The Making Of
Max Mara Coats Adventure: how we landed on Roblox.
Discover how the Max Mara values were transformed into fun, artistic expression and an opportunity for edutainment, and what challenges were faced in the planning process on Roblox.